This story is available exclusively to Insider subscribers.Kaiser Permanente is shopping for new ad agencies, and the result could mean a loss for ad giant IPG.It would be a key account for ad agencies that have seen spending in most categories decline.
The RFP says Kaiser wants to build on its growth of the past decade by staying ahead of the evolving healthcare landscape and points to doctors' visits and sales efforts going increasingly virtual over the past year. "As a 'digital first' organization that delivers care in physical settings, we must continue to transform, innovating and disrupting the status quo to deliver stronger and better experiences and build our brand at the same time," it reads.Kaiser joins other companies like
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