Adapting Her Grandmother’s Iconic Tea Business To Climate Change

  • 📰 ForbesWomen
  • ⏱ Reading Time:
  • 39 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 51%

Italia Notizia Notizia

Italia Ultime Notizie,Italia Notizie

“She was a real entrepreneur,” Cindi Bigelow told me, now CEO of Bigelow Tea. “She found an old colonial (tea) recipe, and....that is how the iconic Constant Comment tea came to be. Today, the 75-year old tea company has to deal with the challenge of climate change. It’s complicated.

Bigelow’s Constant Comment tea, and others like Sweet Dreams, are blends of various botanicals, each of which, like cinnamon, may come from a different garden or country, and have different water and other climate-related needs. Mint, for example, requires careful water management, but crops grown in the wild do not, Bigelow said.

“If we align on strategy, they’re very motivated” to follow Bigelow’s criteria, Bigelow said. “They need their crops to survive. They need to be able to have a quality crop for a value.” Adding, ”with the right people… people who really had that long-term mentality.”certified B – or “benefit” To ensure their gardens are maintaining Bigelow’s sustainability standards and making sure they are treating their people well, she is “asking the difficult questions…making sure they put the right teams in place, and we’re having very serious conversations,” she told me. “It’s really just aligning of values and then aligning the strategy,” building long-term relationships, yet maintaining the freedom to change gardens if their standards are not being met.

Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

 /  🏆 477. in İT
 

Grazie per il tuo commento. Il tuo commento verrà pubblicato dopo essere stato esaminato.

Italia Ultime Notizie, Italia Notizie