CEO of Airstream maker Thor Industries expects hot RV market to continue post pandemic

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'The millennial generation is larger than the boomers, so we see this as a long-term opportunity,' Thor Industries CEO Bob Martin told CNBC.

reported net sales of $2.73 billion, a 36% year-over-year jump, compared with analysts' forecasts of $2.53 billion. Earnings per share of $2.38 beat forecasts by 83 cents.as people eschewed airplanes and opted for ways to leave home while still maintaining social distancing. Other outdoor activities like boating and biking gained in popularity, too.

"It's something that we had been doing through our marketing efforts, social media, just trying to introduce an RV ... to a younger buyer," Martin said, specifically referencing the company's"When people walk in, they see that they have their own bathroom, their own bedroom, their own sink, and they're able to drive, be safe. It just becomes part of their lifestyle. They join camping groups, and so we feel that it is very sticky," added Martin.

"We're looking at record backlogs as well, so as we're talking with dealers and watching retail statistics, they're continuing to go higher this year," Martin told CNBC.

 

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