. “We started our business in the US in 2000, and at that time, when we told executives about storytelling, they said ‘Hmmm, isn’t that for children?’”
Narativ worked with Matt Bahl, Vice President of Financial Wellness and Customer Strategies at Prudential, to share, who had no money in the bank when it came time to retire. He told this story in front of over 1,000 Prudential employees. “For the folks in the call centers,” Bahl told Narativ, “hearing a personal story connects to the work they do... it leaves them feeling that they are not just a cog in the machine.
“That got us thinking we need to customise and localize,” she says, “so we started this video series called Handshake: Connecting through Stories . We interviewed Hong Kong leaders to share about their journey, success, challenges and failures. We immediately found the relatability went up.” Relatable role models lead people to embrace storytelling, she has found., Mushin-Makedonskiy has witnessed a similar phenomenon.