The group has continued outreach efforts, unsuccessfully, for roughly half a decade, Allen reportedly said. When members contacted Barra again several weeks ago, GM's chief marketing officer, Deborah Wahl, replied and shared intentions to meet with media leaders in Barra's place. This response reportedly precipitated the group's decision to speak out about GM in the context of alleged systemic racism in Sunday's advertisement.
"The very definition of systemic racism is when you are ignored, excluded and you don't have true economic inclusion," they reportedly pointed out in Sunday's ad. A group of Black-owned media company leaders accused General Motors CEO Mary Barra of racism after the executive continuously ignored its requests for business meetings. Above, the logo for the General Motors Company is seen at the top of its World Headquarters and Renaissance Center complex o August 17, 2010 in Detroit, Michigan."If you say status quo is OK, that's wrong. That is racism. Let me be clear, that is racism.
Morrissey reportedly told the newspaper that GM has already established plans to refocus ad spending in ways that enhance diverse representation and cultivate partnerships with"diverse-owned and diverse-dedicated" media companies. He also said that GM will continue to engage in discussions with Allen.
"We have increased our planned spending with both diverse-owned and diverse-dedicated media across our family of brands," Morrissey said, according to the"We've partnered with the National Association of Black Owned Broadcasters on a content series for Black American listeners produced and distributed by underrepresented businesses...In this same spirit, we will continue to have an open dialogue with Mr. Allen.
GM should accuse them of extortion.
It’s about time someone fought back ! The cancel culture b.s. ! The majority of Americans ALL Americans should fight back wait til it hits you! Anyway you can’t legislate morality or values . You can legislate conduct though !!!!
GM wont be blackmailed, they dont want your companies to represent them. Sure plenty of white owned companies been turned down by GM. Its not a racist thing. quit trying to get business based on race. compete
It’s ironic, A media company whose employees and shows are specifically geared for one race. They hire based on race first. Then he has the balls to accuse someone of racism.
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