Conscious Luxury Business Skyrockets on Farfetch

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Consumers embraced eco-minded brands more than ever during the pandemic, says farfetch.

The e-commerce company, which connects brands and boutiques with online shoppers in a central hub, on Thursday released its first Conscious Luxury Trends Report.

Additionally, Farfetch’s data showed that circular fashion is resonating strongly, with its Second Life retail service growing 527 percent last year. Farfetch singled out small luxury brands such as Veja, Bode and Alighieri as “leading the charge in terms of conscious practice” while also noting Gucci, Prada and Burberry have launched successful conscious lines.

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