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EU antitrust watchdogs to investigate Google's adtech business

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Google generated $147 billion in revenue from online ads last year, more than any other company in the world

About 16 per cent of revenue came from its display or network business, in which other media companies use Google technology to sell ads on their website and apps.

“We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack,” European Competition Commissioner Margrethe Vestager said in a statement.Article content

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