Joining the Story Company board as non-executive directors are Jonathan Norman and Chris Rice .
Crucially, The Story Company will also make equity investments itself into other content businesses, ranging from start-ups to more established producers, positioning itself as a potential new superindie force out of the U.K. Ultimately, it will combine a range of creative partnerships into a boutique portfolio, with a focus on driving global projects out of the U.K. market. Endeavor Content previously backed former Channel 4 executive Simon Maxwell’s Motive Pictures out of the U.K.
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