Organisations have decisions to make as they emerge from the pandemic. Do they go back to the way they were or reset and readjust to the newer normal? According to Accenture’s strategy and consulting lead Hilary O’Meara, thereport can help companies answer these questions and navigate the radically altered environment which lies ahead.
And then the pandemic hit. “Things expected to take three or four years happened in one,” she says. “People think they are used to change but the pace now is different and coming from multiple directions. That’s why Accenture undertook the research for the Business Futures Report. The report looks at the business impact of change and how organisations will have to adjust their mindset, people, culture and so on.
Annette Rippert, group chief executive, Accenture Strategy and Consulting and author of the report, adds, “It’s clear that while organisations were compelled to adapt to the compressed transformation of the past year, today there is a strong consensus that they must proactively shift their strategies, rethink their trajectory and bring their people along to adapt to this new landscape as they reinvent for a profoundly different tomorrow.
The message behind the Sustainable Purpose Signal is that in a race to save the planet, health, wellbeing and sustainability matter to people more than ever. “Organisations have to look at value across multiple dimensions, not just their shareholders. They need to define and measure their purpose.”Supply Unbounded relates to reimagining supply chains based on the learnings from the pandemic.