The mass market may have been consumers’ only brick-and-mortar access to beauty last year, but year-over-year data from IRI tells a different story. Among the most impeded categories are body anti-aging products, which dropped a precipitous 94.1%, while lip cosmetics also took a tumble. On the other hand, eye cosmetics and hair color remained up.
Here, the top five gainers and top five steepest declines in the mass market year-over-year.False eyelashes and adhesives: +17.1 percentTop performer: Splat Rebellious ColorsMakeup combo: +13 percentTop performer: Cerave Facial MoisturizersLip combo: -53.2 percentTop performer: Maybelline Superstay Matte Ink LipstickMen’s gift pack/sets: -17.4 percentFor more from WWD.
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