MANILA - The Department of Science and Technology will launch a research project mapping and assessing the Philippines' music industry bid to support its growth.
"It intends to identify prospects and challenges for an effective reference on cultural policy to be utilized in the process of building a more vibrant and dynamic Philippine music industry," the statement read. "Take that from Korean craze, the Hallyu wave, which is massively contributing to their economy," the agency said.
This was why DOST said a "comprehensive baseline" of the music industry's structure and performance in the Philippines is needed to also gather its socio-cultural and economic data that could be used to "reveal opportunities and vulnerabilities."