NEW YORK, Sept 23 — Facebook said Wednesday that Apple’s iPhone privacy changes, which allow users to block tracking, significantly affected its advertising revenues because less data could be collected.
Facebook had already indicated that the features to boost user data protection in the update launched in late April would hit its ad revenues, but it offered more detail in a blog post. “The cost of achieving your business outcome may have increased and it’s also gotten harder to measure your campaigns on our platform,” he added.
Apple began requiring apps to tell users of its mobile devices what tracking information they want to collect and get permission to do so.
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