He said that their demand comes from people wanting authentic salsa that"tastes like how salsa is supposed to." On their website, they say that they don't"water down their salsa."We want to foster conversation and highlight the intersection of race, identity and culture in one of America's most diverse cities."We grew up working in the fields, we know the produce and when it's ripe," Lopez said."It was just natural for us to start this business.
Last September marked the 10th anniversary of Salsa El Gallo's opening, and Lopez said they hope to expand even more in 2022. Before making it onto H-E-B shelves, Lopez said they started the company operating out of a garage and would go door to door to small business across the Rio Grande Valley, asking to have their products put on the shelves.
Today, they are in the process of moving their operations from McAllen east to Donna, into a new building that they finally purchased.Lopez said he's so grateful for how far they've come — for those who have supported them along the way. He emphasized the importance of his family and how each person plays their part in the business, including his niece's tweet.
"That was a home run, we're very excited" he said."The response that we saw was so strong and further encourages us to use social media and get involved with the younger crowd." They sell four flavors: which are the habanero, fire-roasted green jalapeno, restaurant-style green jalapeno and red jalapeno. They can be purchased