is a South Korean food line that sponsors the Lakers. In addition to the jersey patch sponsorship, Bibigo is also the Lakers' official global marketing partner. Bibigo was one of the first food brands to hold a jersey patch deal with an NBA team.that is worth more than $100 million.The Lakers' previous jersey patch deal was with the e-commerce company Wish. In 2017 they signed a three-year agreement that was reportedly worth between $12-14 million annually.
“A big reason why we launched [the jersey patch program] is because the NBA is a global brand,” Brooks said. “Many of our partners are global brands, and we felt like this was an opportunity to grow both the NBA and our partners’ brands and businesses globally.”
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