Disney+ was the biggest component of the growth in the Japanese streaming market in the July to September quarter. It overtook HuluJapan added 1.1 million net new SVOD subscriptions during the third quarter of 2022, according to research from consultancy firmand its proprietary AMPD Research Platform. The overall Japan market counted 49.4 million SVOD subscriptions in the third quarter of 2022.
Media Partners Asia said that Disney+ subscriber acquisition was boosted by marketing and promotional discounts, kids, Korean, and tentpole franchises in the quarter. “Anime is a defining attribute of premium video streaming in Japan, accounting for 44% of premium video consumption in Q3 2022. Korean content has significant subscriber acquisition impact on Netflix and Disney+, driving an outsize 26% of new user consumption, while licensed live-action content is particularly important on Hulu Japan and U-Next,the report said.