's newest release, the Run Star Legacy CX, boasts more durability and versatility than its classic styles. The new look is a response to Converse's female consumer needing a shoe that provides options.
The brand's Global Product Merchandising Director, Tamara Odom, said, "...this whole idea of 'beauty is pain' is just something that is now a thing of the past. We don't want to be in pain anymore...we should be able to provide options for [our female consumer] to not have to sacrifice [beauty or comfort]." {
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