South African MVNOs to double market share in 2–3 years

Mobile virtual network operators will double their mobile services market share within the next 2–3 years, with industry participants expecting around 10–12% of mobile subscribers or more.

BMIT said that although MVNOs still represent a relatively thin slice of the market, the entry of large, mass-market players is significant. Johan Nel, primary author of the BMIT MVNO Report, believes that the combination of fundamental shifts happening in the mobile, retail, banking, IT and media sectors, means that the MVNO market is sitting at an inflection point.

Nel said this is due to their respective market sizes and ability to attract a share of customer spending.Although most big-brand MVNOs are currently focused on below-the-line promotion initiatives, Nel regards these early approaches as learning curves that will evolve towards more integrated value propositions.

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MVNOs to grab at least 10% of SA's mobile marketMobile virtual network operators will double their market share in the next two to three years, according to a new report. official_lca Can create the necessary environment to make this a reality in Lesotho, for Basotho. I speak from the benefit of hindsight 🤓
Fonte: TechCentral - 🏆 8. / 71 Leggi di più »