Why the sneaker game is becoming more political: 'It's not just good business'

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Two years into the presidency of Donald Trump, it is no longer news that the world of sports – athletes, franchises, the brands and the sneakers – are inextricably linked to politics.

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Athletes have the right of 'freedom of speech' like any other American. Glad to see the companies that agree are doing better than before.

I buy shoes when I need them cause there worn out! DON’T even buy expensive “name brands” & certainly NOT because of politics! Could care less for political fashion... Blea

I wanted a pair of World Peace’s but the brim is way more yellow in person than it is in photos. Very misleading to the eye

Ya it's good for business to ram politics down people's throats. Look at how magically it worked for ESPN.

Because conservatives only wear jackboots?

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