After leaving a 17-year career in banking to try her hand at entrepreneurship, Karla Borland’s business, Morsl, is now valued at $14.4 million after raising $5 million to expand the company’s footprint of self-serve cafes for workers at big industrial sites.
Initially Morsl targeted office workers, but when the pandemic forced six of Morsl’s seven sites to close, the business pivoted to focus on blue-collar workers at large industrial sites.“We had one site [still operating], the Officeworks dispatch warehouse, which shone a light on that type of business.
Morsl now has 14 sites across NSW and Victoria, in some of Australia’s largest warehouses and logistic companies, including Amazon and Officeworks. “In the blue collar space, we are generally going into locations where we are displacing horrible, unhealthy vending machines so there’s such a significant opportunity here to create change.Morsl’s micro markets range of over 1000 items include ready to eat meals, sandwiches and salads that can be purchased via self-serve payment kiosks.