Adesope Olajide, better known in the entertainment industry as ‘Shopsy doo’, has revealed his reasons for investing in his latest effort, turning his moniker into a drinks brand.
Born in Ibadan, Nigeria but moved to the United Kingdom in 2002 after his university education at the Universtity of Ado Ekiti, Adesope began his media career in 2003 at N-Power FM London. He later joined Voice of Africa Radio London and served as an online host for Factory 78 TV Network in 2010. He would also later work across various media platforms including Vox Africa TV UK, Nollywood Movies Sky 329, Ben Television Sports Show and The Beat London 103.6FM.
Renowned for his energetic stage performances whilst hosting Afrobeats concerts and festivals , Adesope, who naturally loves taking energy drinks, thought it was only right to venture into the drinks industry especially one he personally enjoys. “We can make the money and invest in the growth of our people and culture rather than just having brands use us for adverts and take all the proceeds. Hip hop is our case study; with the likes of Jay Z and P diddy using their popularity to create their own multi-billion dollar empires through drinks and fashion brands, we already have the blueprint and all we have to do is follow in their footsteps.
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