A Tempe-based golf apparel brand will be featured in a star-studded Super Bowl advertisement on Sunday as part of its collaboration with Michelob Ultra.of colorful polo shirts, sweater vests, hats and golf accessories. The collection also introduces the company’s first-ever line of apparel for women.
Devereux's first collaboration with Michelob Ultra occurred in June for a limited-edition golf apparel collection inspired by New York City bodegas. “Our idea is to make golf cool, in essence, by bringing in streetwear clothes and making it a more casual and inclusive brand to get people to play the sport,” Brunner said.