Created in 2009, Reformation has established itself as a go-to sustainable brand for chic occasion dresses and elevated basics, all marketed with a sarcastic, friendly tone.
So it comes as little surprise that the brand announced itswith the line “for keeping your sh*t together.” Its first entry into the handbag category, the new collection’s campaign features Camila Morrone, styled by Danielle Goldberg and shot by Zoey Grossman. The brand promises the bags will “look much better by your side than your ex ever did.” Facts only!