"He is not someone that will be associated with our brand going forward," Nussbaum said. We're told Williams' partnership with the sports tech company -- which makes wearable smart activity trackers that attach to shoes -- will cease at the end of May.
H.S. Hoops Star Mikey Williams Loses Deal W/ Sports Tech Company After Arrest
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High school hoops star Mikey Williams has lost an endorsement deal with a sports tech company following his arrest in Southern California last month.