), which kills thousands of infants a year.
The “smart sleeper” bassinet keeps babies on their backs—the only sleeping position proven to reduce SIDS risk—and helps them sleep better with automated rocking and shushing. The Snoo costs almost $1,700, but the company recently made it more accessible with rentals for about $5 a day. The FDA approval also means it may soon be eligible for insurance coverage, the way breast pumps are.