One key question for a company in that enviable position is how to stay there. As she worked on finding investors, Lykke was seeking something that’s becoming more of a focus as the social entrepreneurship space grows: alignment.One of the dirty secrets behind shareholder-driven capitalism – and the reason that so many corporate executive and entrepreneur embraced the idea that their highest calling was to make profits — is that it’s just easier.
With $500 million in assets under management, Blisce was founded in 2014. It calls itself “pragmatically optimistic;” some of its investments include companies that most people wouldn’t call mission driven, including Spotify, Pinterest and Headspace. But Too Good To Go falls in the mission-driven space close to Mars’ heart. He’s also a philanthropist, supporting nonprofits around the world through the Epic Foundation.
“I just fell in love with the idea,” she said. She reached out to the founders to ask if she could help; invested a few weeks later – and later became the CEO. The company now has about 1,100 employees. Though it faces some new competitors, Too Good To Go is the largest app of its kind, she said.