add chatbots to consumer products like their search engines, likening it to the "hype cycle" before the "substance cycle."
Earlier this year, AWS unveiled a generative AI service called Bedrock, where clients can use language models from Amazon and other startups to develop their own chatbots and image-generation services.
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Amazon CEO explains how the company will compete against Microsoft, Google in AI raceAmazon CEO Andy Jassy told CNBC the company has an edge in AI through its custom chips and services targeted for developers of large language models.
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