WASHINGTON — Walmart Inc will allow consumer companies like Procter & Gamble, Unilever and Mondelez International Inc to advertise to shoppers in its stores and online in a renewed push to grow its advertising business and drive profits.The company will make the announcement at its annual meeting with suppliers on Tuesday.The move from the world’s largest retailer comes at a time when rival Amazon.com Inc is using ad sales to become more profitable.
”About 300 million shoppers visit Walmart’s stores every month, and millions make online purchases on its website, according to Forrester Research. The retailer draws in more shoppers than Amazon, Facebook and Google, the research firm estimates.
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