U.S. agri-industrial business Archer Daniels Midland faced mounting global competition, shrinking profit margins and a more tech-savvy consumer. But maneuvering a century-old global commodities trading giant in a new direction takes robust strategic design and execution excellence. Monitoring the landscape for key market trends, the company noted a growing demand for natural flavor and ingredients, interest in pet nutrition, and greater worldwide protein consumption.
This brief Forbes Insights case study, sponsored by Brightline, takes a close look at how ADM reassessed its strategy and improved execution.
Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:
BrightlineOrg Nice grass very lucious good pic