To kick off SM’s grand 65th Anniversary festivities, the 2023 SM Supermalls’ Tenant-Partners Summit commenced with esteemed guest speakers., delivered the keynote address. Accompanying him wasThe diverse audience, packed with industry leaders, innovative entrepreneurs, and media influencers, couldn’t help but be captivated by Gladwell’s dynamic presence.
From left: SM Supermalls’ President Steven Tan, SM Investment Vice Chairperson Tessie Sy-Coson, best-selling author Malcolm Gladwell, Wunderman Thompson Intelligence Global Director Emma Chiu, SM Prime Chairman Hans T. Sy, and SM Prime Holdings, Inc. President Jeffrey Lim In today’s vibrant market, three essential factors drive successful campaigns and branding efforts: authenticity, inclusivity, and spontaneity.
Gladwell encouraged the audience to join him in recognizing that the modern market doesn’t adhere to traditional hierarchies, as those over 30 might expect. For those born into the digital age, the new guiding principle is no longer hierarchy but rather a dynamic network of connections.Emma dished out some serious insights into the retail game, especially in this post-pandemic era.
Chiu stressed the urgent need for retailers and brands to give their value propositions a makeover to stay in the game and tap into the new pulse of the market. With a bunch of real-life examples flashing on her slides, Chiu made a compelling argument for this fresh approach. She warned that if we don’t catch the wave of evolving consumer behavior, we might end up on the sidelines, slowly losing our relevance.