Permanent TSB, the Irish retail bank, has announced it will officially change its name to PTSB as part of an initial €5 million investment to overhaul its corporate and consumer brand.
The lender, which is still majority owned by the state, said the change in name and logo was the first full rebranding and repositioning of the bank since the merger of Irish Permanent and TSB Bank in 2002 to create Permanent TSB.
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