In early 2022, Jenny Nguyen sat down to write a business plan for what would become The Sports Bra.in its first eight months of business. At the time, it was a hypothetical venture — and Nguyen wasn't confident that it would work.
Sports bars dot the streets of every city, but Nguyen felt those businesses too often ignored any women's sporting events. By building something different, without a role model to base it on, she didn't have to deal with anyone's conventional knowledge of what would or wouldn't work — and the blank slate was "liberating."