For the latest in our series of editorials focusing on Irish Women in Business, we’re talking to Aoife Cogan, co-founder of
So when I was thinking about it, I’ve loved doing this for years, and I’ve seen the benefits, but there’s really not that many reformer specific spaces. But I wanted more than just a space with some machines in it. We wanted it to be a place people would really enjoy coming to work out and we thought that wasn’t something currently being offered in Dublin.
Actually the brick was used on theatre sets. Everyone thought it was the original structure, but we actually flew the walls in. There are some really nice individual pieces, like this little penny box from an old church where you used to light a candle, that we now use to store our price lists, and it’s just really beautiful. We also like to include a daily inspiration quote, , but it’s all about being relatable and welcoming.
Everything comes from your core – every movement in your daily routine. So it’s the kind of exercise that can really benefit everybody. We get a lot of referrals from physios, especially with the amount of people in Ireland who suffer back problems.