Skimpflation is when companies swap out ingredients in food products for cheaper ones without lowering the price. The practice can be hard to detect because shoppers don't have access to companies' recipes. One consumer advocate calls it a 'sneaky way to give you less for your money' that most people don't notice. Daniel Noël of Sherbrooke, Que., stopped snacking on Quaker Dipps granola bars last year after he took a bite and noticed something was up.
The bar tasted 'very old,' Noël, 51, told CBC News in an email. 'I first thought that the product was way over its expiration date.' It wasn't. So Noël compared the ingredient list on the bar's box with older packaging and made a discovery: the Dipps bars' previous milk chocolate coating, made with cocoa butter, had been replaced with a 'chocolatey coating' But you may be less acquainted with skimpflation: when companies swap out ingredients in food products for cheaper ones — also without lowering the pric
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