Wow Air just went bust in yet another blow to the struggling budget airline industry

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The 7-year-old Icelandic carrier, known for its bright purple planes and rock-bottom ticket prices, had been struggling with debt.

from private-equity firm Indigo Partners, which owns budget airlines Frontier Airlines and JetSmart.

It's another blow for a sector that has been hammered in the last few years. In October, Nordic budget airline Primera Air went under. A year before, Britain'sAir Berlin, Germany's second-largest airline, filed for bankruptcy protection in August 2017. Wow said to affected passengers on its site:"In case of a bankruptcy, claims should be filed to the administrator / liquidator."

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Shame. Such a strong potential challenger to capture a lot of the 1 Stop transatlantic traffic. What they really needed was a partner both sides of the Atlantic to pick up inbound traffic, this way they could fill planes both ways and offer connecting services. RIPWOW

Wow.

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