When less is more: the beauty bloggers exposing the industry's wasteful secret

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When less is more: the beauty bloggers exposing the industry's wasteful secret
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Anti-hauls, project pans, empties and declutter videos are becoming popular as bloggers expose the excesses of the beauty industry

  • 📰 The Guardian
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Beauty influencer Jeffree Star’s lobby is filled with boxes and garbage bags. Inside is US$1m worth of free makeup that he’s getting rid of. The PR packages he receives from cosmetics companies daily have taken over his Calabasas mansion, all sent in the hope of getting his attention – and airtime in one of his Snapchats, Instagram stories or YouTube videos. But most of the products he’s throwing out are untouched or barely used.

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Eye bleach, now. I find the whole influencer thing pathetic and grabby.

I’d be interested to know if any studies have been done on the effects of pollution from hair dyes.

AutismAwarenessDay

Literally, perfect choice to illustrate. Love me some Jeffree Star.

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