But no business has fared quite as well as Netflix, rising 22 ranks to achieve the No. 1 spot for the first time. While the company hasn’t been without the occasional controversy, agoing so far as to describe its corporate culture as being “transparent to the point of dysfunctional,” Netflix has positioned itself on the right side of scandal more often than not. Perhaps the best example of this can be seen in the way Netflix navigated its #MeToo moment.
Speaking of product innovation, Netflix hasn’t shied away from reinventing itself. Evolving from DVD deliverer to streaming service to content creator, Netflix produced more than 800in 2018 alone, giving subscribers plenty of motivation to choose it over its main competitors, Amazon Prime and Hulu. “It has always been unique, differentiating itself on product,” Hecht says. “Netflix is a perfect foil to companies like Facebook, Google and Amazon.
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