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As Business Leaders, Let’s Move Away From Swag

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You don’t need to highlight your brand with physical items. By moving away from swag, we can build stronger relationships with the people we want to reach.

Content created by members of Rolling Stone Culture Council Rolling Stone Culture Council is an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.

Some of these items are useful. You might use a water bottle you got at a conference while on your morning runs, and a hoodie from a former employer can keep you warm when you run quick errands during the winter. But over time, swag adds up. If you’ve accumulated, say, 10 water bottles from conferences over the years, it’s likely that most of them are sitting in a kitchen cabinet.

 

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