Home market still a dream for African carmakers

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Since its launch in 2014, Mobius Motors, Kenya's only home-grown automaker, has only produced around 50 test vehicles.

The Mobius II first generation SUV by Kenyan car maker Mobius Motors is seen in the company's show room in Nairobi, Kenya March 6, 2019. Picture taken March 6, 2019.Since its launch in 2014, Mobius Motors, Kenya's only home-grown automaker, has only produced around 50 test vehicles.

They face the same obstacles as their big-name peers, notably the dominance of cheap second-hand imports, but without the deep pockets and infrastructure to overcome them. Mobius produces a boxy, no-frills SUV designed for both the challenges of Africa's rugged driving conditions and the modest budgets of African consumers.

"A large chunk of the money is going into production operations but equally there is a lot of investment in the research and development of the vehicle itself," he said. Rodney Muhumuza, Kiira's business development manager, said while the company was benefiting from state support, it would require private equity at some point. The biggest challenges at the moment, however, are policy-related, he said.

 

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Unathi_Kwaza Well, at least they HAVE produced 50 test vehicles. How many has South Africa produced?

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