, has appointed a new chief executive officer, Steve Katzman, and chief marketing officer, Kevin Wertz. The company is making the appointments to “strengthen its foundation as a platform company to build a family of world-class consumer brands,” according to BMC.have compelling stories that continue to evolve under the stewardship of our incredible teams based in Detroit and Seattle and in stores throughout the U.S. and abroad.
In the role, Katzman is being tasked with evolving BMC “as a platform company capable of supporting thriving brands with shared services,” according the the company. from SmileDirectClub, where he served as chief marketing officer. In his new role at BMC, he is tasked with overseeing all marketing andHow Beyoncé's Sports Illustrated Swimsuit Issue Cover Changed the Magazine’s Annual Special Edition in a New Direction.
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