Everlane is going after Adidas and Allbirds with a new brand to tap into the $20 billion sneaker market

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 12 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 51%

Italia Notizia Notizia

Italia Ultime Notizie,Italia Notizie

Everlane's new sneaker brand takes cues from the past, but with a keen eye toward sustainability.

to create sustainable sneakers, and its styling is very much in line with what customers want right now.On Thursday, the primarily online clothing retailer announced a new sneaker brand called Tread by Everlane.

The sneaker, for better or worse, is now an essential part of everyday footwear. And, it's not going away. The new brand also opens up the opportunity to capture a new consumer in additional to regular Everlane shoppers.

 

Grazie per il tuo commento. Il tuo commento verrà pubblicato dopo essere stato esaminato.
Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

 /  🏆 729. in İT

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

Adidas is creating the world's first 100% recyclable sneaker for the mass marketAdidas has unveiled the Futurecraft Loop, a 100% recyclable running shoe with materials that can be used again and again.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Beyoncé's collaboration with Adidas could help the company win over a key customer — and Nike should be terrifiedIn an effort to win over female shoppers, Adidas is looking to Beyoncé. Customers are smarter than gives them credit for which is why influence of celebrities on buying decisions has diminished. If there’s one that could pitch a product effectively, it’ll have to someone smart and authentic. That’s anyone but Beyoncé.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Adidas is creating the world's first 100% recyclable sneaker for the mass marketAdidas has unveiled the Futurecraft Loop, a 100% recyclable running shoe with materials that can be used again and again.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »