America’s Biggest Supermarket Company Struggles with Online Grocery Upheaval

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Tech revolution in aisle one: Kroger struggles to adapt to the rise of online grocery shopping

Kroger adjusts operations and invests in technology to hang on to customers who avoid stores; ‘we’ve got to get our butts in gear’Luke Sharrett/Bloomberg News.

Kroger adjusts operations and invests in technology to hang on to customers who avoid stores; ‘we’ve got to get our butts in gear’Luke Sharrett/Bloomberg News
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When the CEO uses phrases like that it suggests he either doesn’t understand or can’t defend his strategy. $kr needs new blood at the top and in the boardroom. A privately held Kroger I believe is in our future.

That’s pithy, high-level CEO talk.

The strategy the stores are using by putting everything we want in the rear,maybe needing a re-think? A gallon of milk,or a loaf bread requires a long hike....

Imo, the grocery chain that implements a well organized and safe delivery system - to the customer's door - will be the one taking the lead here.

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