Opinion: Big tech companies are burning through reservoirs of trust with AI

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Is generative AI a useful productivity tool or a series of overhyped, intrusive products that consume vital resources?

The OpenAI logo is displayed on a cell phone with an image on a computer screen generated by ChatGPT’s Dall-E text-to-image model on Dec. 8, 2023.

. And X, still trying not to be Twitter and already flooded with bots, just under which it will allow “consensually produced and distributed adult pornographic content” including “adult nudity or sexual content that is AI-generated” . Is generative AI a “personal productivity tool,” as some tech executives have argued, or primarily a destroyer-of-trust-in-tech-companies device?

, the “computational power required for sustaining AI’s rise is doubling roughly every 100 days” — and 80% of the environmental impact occurs at the “inference” or usage stage, rather than in the initial training of the algorithms. The “inference” pool includes all the AI-generated overviews in search, the AI-generated comments in social media groups, the AI-generated fake books on Amazon and the AI-generated “adult” content on X. This pool, unlike the reservoirs of trust, is growing by the day.

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