SMITHS FALLS, Ontario — Canopy Growth Corp. co-Chief Executive Bruce Linton rarely declines an opportunity to talk with the news media, often making dozens of appearances in a day.“Somebody has to get all the attention, and somebody has to do all the work,” Zekulin jokes.
And in turn, If you look at the organizational chart of Canopy Growth, most of the functions at the company run through me. So that’s the day-to-day of getting licenses here, and that product sold over there, so whatever that is falls to me. One of the other pieces is international expansion. There are markets around the world that are all opening up. They are mostly medical versus recreational. There is building the people infrastructure, the physical infrastructure which have to grow to produce and sell products there.
Zekulin: The bottling plant [at our Smiths Falls headquarters], it’s the combination of a couple of worlds coming together. They have built bottling plants, they know how to do that. The teams collectively worked together to estimate demand, we’re building these products, we’re marketing, we’re figuring out whether it should go in a can or a bottle, what the brand name should be and all of that type of stuff.
Zekulin: The point of the Acreage deal is that we can help them. Even after the deal closes, they’re their own company and we can’t tell them what to do. But we can do licensing deals. We have great brands that we can make available. We have great intellectual property that underscores those brands. Through that arrangement, there is a good way for us to give them the tools they need to execute our brands and therefore be successful.
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