On Monday, the Dallas Stars announced a new streaming agreement after years of having their games broadcasted on regional television. The organization has signed a seven-year agreement with A Parent Media Co. Inc. to broadcast all regional Stars games for free beginning next season. The contests will be streamed on the newly formed VICTORY+, which is a first-of-its-kind, direct-to-consumer stream service created by APMC with the Stars.
The Stars had been under an agreement with Diamond Sports Group, the owners of the Bally Sports networks, but according to team president and CEO Brad Alberts, the Stars and DSG have mutually ended their deal, pending court approval.. “We’re proud to announce this pioneering streaming platform that will literally change the game for sports distribution on VICTORY+.
The new network is a free ad-supported streaming service that will allow advertisers to continue to engage with fans with traditional advertisements. The Stars are the first team in the NHL to this type of streaming deal. In basketball, the Phoenix Suns of the NBA and the WNBA’s Phoenix Mercury began non-broadcasting games locally for free in a partnership with Gray Television last season following the dissolution of Bally Sports Arizona..