More than 300 wineries in B.C. can once again ship wine directly to consumers in Alberta under a new agreement effective immediately.
"Today's agreement ends the temporary ban on direct sales to customers in Alberta and that's a win for B.C.'s grape growers and wineries, as well as a win for Albertans who have excellent taste in wine," he said. "This means more consumer choice, more market access for businesses, more prosperity for Albertans and British Columbians."
Prodan said it remains to be seen how much certainty this one-year-deal gives the industry and acknowledged that the"devil is always in the details."
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