Whisky as an investment: a dram or a dream?

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SPONSORED | TheGlenlivetSA The 2019 edition of the Knight Frank Luxury Investment Index estimates that a return of 580% over 10 years was realised in an index covering 100 rare whiskies. Read more. TheWhisky TheGlenlivet

The Glenlivet 25 year old single malt scotch whisky. Picture: SUPPLIED/GLENLIVET

Last year, this index shot up by 40%. And while the highlight of the year was a hand-painted bottle of 1926 Macallan selling for a record £1.5m , the report does highlight the wildly fluctuating value of the whiskies in this index. “If you’re a drinker and you end up having a collection that ends up appreciating, that’s great. But if you’re not really consuming it and you have no interest and it’s just a cold, calculated decision to make returns, that‘s not what we advocate. But that’s just our opinion.”

“It’s a very insightful and accurate assessment of what the market believes that bottle is worth, not what the brands believe it’s worth when they’re pricing it for retail.” “Every year, demand increases and every year we continue to see renewed interest in rare whiskies, but our quantities don’t increase. The scarcity of some of these rare whiskies is what makes them so sought after and unique. Imagine if there were 200,000 Mona Lisa paintings: would it really still hold its value?

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