Youths and seniors alike driving boom in aesthetics industry with treatments such as fillers, microneedling seen as self-care
Official numbers attest to this. The Ministry of Health said that the number of licensed providers offering aesthetics services increased at an average of about 40 a year between 2020 and 2023. Dr Chua Cheng Yu, who founded Veritas Medical Aesthetics in 2017, said that the younger clients take a “more proactive approach” in trying to prevent or delay the onset of signs of ageing.
That being said, it does not mean that there is no stigma. People may be more willing to share openly among their circle of friends or online groups, but they may still be hesitant to reveal themselves publicly to people they do not know, such as some of the people who spoke to TODAY. Dermal fillers, or soft tissue fillers, are injected beneath the skin’s surface to add volume and fullness. For example, fillers could help create a smoother, wrinkle-free appearance, or add more volume and fullness to one’s lips.
The engineer said that his interest was piqued when he came across social media content featuring “open conversations” about aesthetic procedures by customers who had undergone the treatments and were sharing reviews of their results, as well as videos made by doctors talking about the procedures they offered.
Similarly, 33-year-old Sharon Yong, a customer experience professional, said that she was hesitant about aesthetic procedures even a few years ago due to the relatively high costs. It was also much harder to access others’ reviews or word-of-mouth feedback. “There’s definitely more awareness now around the treatments available because of the advertisements you see on Instagram, in part due to the boom of influencer marketing.”
Dr Chua of Veritas Medical Aesthetics said that since the pandemic, he has gotten more clients after more people started working from home. Most in the sector who spoke to TODAY believe that the boom is here to stay, even if the sector may not enjoy the same rate of growth that it has seen in the past decade.
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