Xpeng Launches as Australian EV Market Down, New Zealand Market Recovering

About 8% of new cars sold in Australia in July were plug-in electric vehicles . That’s down from the H1 average of approximately 10%. At least it isn’t. The spectacular launch of Xpeng into the Australian market is expected to shift the ground. Although New Zealand’s market is not rushing back to the highs of December 2023 when market penetration rates hit 25%, it is recovering slowly and in July reached a respectable 12%.

The top selling cars in the Australian market in July were the Toyota RAV4 , then the Ford Ranger , followed by the Toyota Hilux . The Tesla Model Y barely squeaked into the league table at number 19. Still, the Model Y scored the top spot among medium SUVs over $60,000, with 1,353 sales. The low numbers of Tesla’s can also be attributed to shipping schedules out of China in the first month of a quarter.There is very little change in the top 10.

There are not many electric vans selling in Australia, but the LDV eDeliver is worth a mention, selling 101 units year to date.reports that sales of electric vans are up 225% on 2023, from a very low base. Only 212 electric vans sold in the whole of 2023. At the moment, there is very little choice — just the Ford E-Transit, the Renault Kangoo EV, and the LDV.

Kia’s EV9 in the top ten is a surprise for such an expensive vehicle. If Volkswagen can supply right-hand-drive cars to such a minuscule market as New Zealand , why can’t it ship them just that little bit further to Australia? Same could be said of the Skoda Enyaq.

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