Nonalcoholic brewery finds home in San Diego, shakes up craft beer industry

"We want people to be able to hold the beer with the label out, hoping people would ask about it. Previously, with nonalcoholic beer, everyone was like, 'Man, I hope no one asks me what I'm drinking,'" Bill Shufelt, the company's co-founder, told NBC 7.The demand for Athletic’s beer has skyrocketed. It's the No. 1 nonalcoholic beer brand in the U.S. and is now the No.

But Shufelt said he believed whole-heartedly in his idea because all his research and conversations with people told him the same thing: if nonalcoholic beer tasted good and didn’t come with a big stigma, they would love to drink a good nonalcoholic beer.After hundreds of meetings with potential investors, Shufelt was finally able to secure financing to start Athletic. Then what he needed was a brewer. That’s when Athletic co-founder and award-winning brewmaster John Walker comes in.

In 2018, the pair launched the country’s first nonalcoholic beer brewery in Connecticut but quickly outgrew the building.

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Nonalcoholic brewery finds home in San Diego, shakes up craft beer industryAthletic Brewing is trying to change the way you look at nonalcoholic beer. The company is opening another manufacturing plant in Miramar next year.
Fonte: nbcsandiego - 🏆 524. / 51 Leggi di più »

Nonalcoholic brewery finds home in San Diego, shakes up craft beer industryAthletic Brewing is trying to change the way you look at nonalcoholic beer. The company is opening another manufacturing plant in Miramar next year.
Fonte: nbcsandiego - 🏆 524. / 51 Leggi di più »