TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back

Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week.

The direct-to-consumer boom was a big theme in our reporting. It's become conventional wisdom that for these born-on-Facebook companies to get to the next level, they'll have to buy television, with its ability to introduce products to a new, mass audience. This week I surveyed how the TV giants like NBCUniversal and CBS are trying to change their hidebound practices to sell advertising to these companies.

Yet TV still is a big hurdle for many DTC companies that are used to low-cost, performance-based advertising. Today, DTCs represent a scant 3% of TV advertising, but it's only poised to grow, having doubled over the past two years. In another big story of the week, privacy continues to be top of mind for advertisers as Google and Facebook crack down on third-party ad targeting on their platforms.

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Exclusive: Google suspends some Huawei business - Reuters TVAlphabet Inc’s Google has suspended business with Huawei that requires the transfer of hardware and software products except those covered by open source licenses, a source close to the matter told Reuters on Sunday, in a blow to the Chinese technology company that the U.S. government has sought to blacklist around the world. TV you wish TV CyberWarfare TV This can backfire for Android and Google on general, once China comes up with a rival OS. And, if US makes China really angry, it may affect Apple as well.
Fonte: Reuters - 🏆 2. / 97 Leggi di più »